It was when I hit thirty I knew something had to change.

Trying different jobs, different countries, going freelance for more freedom and control. It wasn't until I was turning 30 that the niggling feeling that something wasn't quite right became impossible to ignore.

I wasn't where I thought I "should" be by then. And when you look around in your 30s, it's easy to feel like everyone else is moving ahead - buying houses, getting married, having kids, progressing in their careers, or simply seeming to have life figured out.

But the more I thought about it, the more I realised I was comparing my life to a version of success I hadn't even stopped to ask myself if I wanted.

Working through that, figuring out what actually mattered to me, and finding a way forward is what set me on this path.

Now I work with people in their late twenties and thirties who are in a similar place. Whether it's their career, relationships, or simply the life they've been building, I help them step back from the expectations and comparisons, get clear on what they actually want, and then do something about it.